Product Insight (English)

Owners Product Creation Survey

Dear Sir/Madam

As you are a McLaren owner, we would like to ask for your input into the development of our future supercars by completing this short survey. We are looking to understand what features and attributes are important to you and what you would want to see included in a next generation McLaren supercar.

We are focussing on cars that will arrive in several years’ time so this is an opportunity for you to feed into the product creation stage of our concepts.

Thank you for your time, it is greatly appreciated.

Yours sincerely

Jamie Corstorphine - Director Product Strategy

Question Title

* 1. Please could you list the top 5 elements (any aspect) of your 720S that you most appreciate and that you would like to see retained in our next generation McLaren model?

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* 2. Please could you name 5 elements (any aspect) from your 720S that you would want to see improved on our next generation McLaren model?

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* 3. Are there any elements or features that are not included on your 720S that you would like to see on our next generation McLaren model?

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* 4. Thinking about a next generation McLaren supercar - Please can you rank these vehicle attributes in order of importance? (1 = highest priority)

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* 5. Are there any another attributes that are highly important to you that are not listed in Q4? If not please leave blank and proceed to Q6.

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* 6. Looking to the future, what features would you like see on a next generation McLaren supercar? Please tick your top 5. Additional features can be added in "other" box

Wireless phone charging

Matrix Headlamps

Digital Rear View Mirror

Head Up Display

EV only range beyond 30km

Blind Spot Monitoring

Phone as a key

Connected car features

Steering wheel mounted controls

Traffic Jam Assist

Gesture control

Highway Assist

Adaptive Cruise Control

Other (please specify)

Question Title

* 7. What EV range would you expect from a next generation McLaren supercar?

EV range of 30-40 km

EV range of 41-50 km

EV range of 51-60 km

EV range of 61-70 km

EV range of 71-80 km

None of the above

Comment if 'None of the above' has been selected

Question Title

* 8. Thinking about infotainment and vehicle features - What method(s) would you like to use to control a next generation McLaren?

	Primary method	Secondary method	N/A
Touch screen input	Touch screen input Primary method	Touch screen input Secondary method	Touch screen input N/A
Hard keys / controller	Hard keys / controller Primary method	Hard keys / controller Secondary method	Hard keys / controller N/A
Voice control	Voice control Primary method	Voice control Secondary method	Voice control N/A
Gesture control	Gesture control Primary method	Gesture control Secondary method	Gesture control N/A

Product Insight (English)

Owners Product Creation Survey

Question Title

* 1. Please could you list the top 5 elements (any aspect) of your 720S that you most appreciate and that you would like to see retained in our next generation McLaren model?

Question Title

* 2. Please could you name 5 elements (any aspect) from your 720S that you would want to see improved on our next generation McLaren model?

Question Title

* 3. Are there any elements or features that are not included on your 720S that you would like to see on our next generation McLaren model?

Question Title

* 4. Thinking about a next generation McLaren supercar - Please can you rank these vehicle attributes in order of importance? (1 = highest priority)

Question Title

* 5. Are there any another attributes that are highly important to you that are not listed in Q4? If not please leave blank and proceed to Q6.

Question Title

* 6. Looking to the future, what features would you like see on a next generation McLaren supercar? Please tick your top 5. Additional features can be added in "other" box

Question Title

* 7. What EV range would you expect from a next generation McLaren supercar?

Question Title

* 8. Thinking about infotainment and vehicle features - What method(s) would you like to use to control a next generation McLaren?

Question Title

* 9. Is there anything else you would like to voice regarding your 720S that you have not previously mentioned?

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* 10. Is there anything else you would like to add about the McLaren brand?