International CSB-Survey 2019 on the Digitization
in the Food and Beverage Industry

The status of digitization in the international food industry? This is what we want to find out with our annual survey on the digitization in food and beverage firms. In cooperation with our media partners Lebensmitteltechnik (Germany), Food Processing (UK), Tecnifood (Spain) and ProdIndustry (Russia), we have again established a comprehensive analysis on the status and the future of digitization. We are asking you for your opinion as a decision-maker.

Participation pays off: Every participant will receive the full report of this global survey free of charge.

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* 1. Our company is active in the following industry:

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* 2. Our company is represented within the following geographical areas:

International

National

Regional

Local

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* 3. Today the greatest strength of our company is:

Product - Our products are characterized by their excellent quality, freshness and/or innovation

Costs - We offer our products at a very competitive price

Customer relations - We have excellent business relationships and knowledge of our customers or the trade

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* 4. Our products are characterized by the following strengths:

	Disagree very strongly	Disagree strongly	Slightly disagree	Slightly agree	Agree strongly	Agree very strongly
Quality and image of the product	Quality and image of the product Disagree very strongly	Quality and image of the product Disagree strongly	Quality and image of the product Slightly disagree	Quality and image of the product Slightly agree	Quality and image of the product Agree strongly	Quality and image of the product Agree very strongly
Price of the product	Price of the product Disagree very strongly	Price of the product Disagree strongly	Price of the product Slightly disagree	Price of the product Slightly agree	Price of the product Agree strongly	Price of the product Agree very strongly
Product as an experience	Product as an experience Disagree very strongly	Product as an experience Disagree strongly	Product as an experience Slightly disagree	Product as an experience Slightly agree	Product as an experience Agree strongly	Product as an experience Agree very strongly
Regionality of the product	Regionality of the product Disagree very strongly	Regionality of the product Disagree strongly	Regionality of the product Slightly disagree	Regionality of the product Slightly agree	Regionality of the product Agree strongly	Regionality of the product Agree very strongly
Sustainability (organic, fair trade, animal welfare)	Sustainability (organic, fair trade, animal welfare) Disagree very strongly	Sustainability (organic, fair trade, animal welfare) Disagree strongly	Sustainability (organic, fair trade, animal welfare) Slightly disagree	Sustainability (organic, fair trade, animal welfare) Slightly agree	Sustainability (organic, fair trade, animal welfare) Agree strongly	Sustainability (organic, fair trade, animal welfare) Agree very strongly
Health and performance optimization through nutritional values of the product	Health and performance optimization through nutritional values of the product Disagree very strongly	Health and performance optimization through nutritional values of the product Disagree strongly	Health and performance optimization through nutritional values of the product Slightly disagree	Health and performance optimization through nutritional values of the product Slightly agree	Health and performance optimization through nutritional values of the product Agree strongly	Health and performance optimization through nutritional values of the product Agree very strongly
Product and packaging innovation	Product and packaging innovation Disagree very strongly	Product and packaging innovation Disagree strongly	Product and packaging innovation Slightly disagree	Product and packaging innovation Slightly agree	Product and packaging innovation Agree strongly	Product and packaging innovation Agree very strongly
Traceability and transparency	Traceability and transparency Disagree very strongly	Traceability and transparency Disagree strongly	Traceability and transparency Slightly disagree	Traceability and transparency Slightly agree	Traceability and transparency Agree strongly	Traceability and transparency Agree very strongly

Other (please specify)

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* 5. In terms of cost reductions, we focus on the following points:

	Disagree very strongly	Disagree strongly	Slightly disagree	Slightly agree	Agree strongly	Agree very strongly
Energy	Energy Disagree very strongly	Energy Disagree strongly	Energy Slightly disagree	Energy Slightly agree	Energy Agree strongly	Energy Agree very strongly
Personnel and administrative costs	Personnel and administrative costs Disagree very strongly	Personnel and administrative costs Disagree strongly	Personnel and administrative costs Slightly disagree	Personnel and administrative costs Slightly agree	Personnel and administrative costs Agree strongly	Personnel and administrative costs Agree very strongly
Purchasing	Purchasing Disagree very strongly	Purchasing Disagree strongly	Purchasing Slightly disagree	Purchasing Slightly agree	Purchasing Agree strongly	Purchasing Agree very strongly
Delivery logistics	Delivery logistics Disagree very strongly	Delivery logistics Disagree strongly	Delivery logistics Slightly disagree	Delivery logistics Slightly agree	Delivery logistics Agree strongly	Delivery logistics Agree very strongly
Inventory and picking	Inventory and picking Disagree very strongly	Inventory and picking Disagree strongly	Inventory and picking Slightly disagree	Inventory and picking Slightly agree	Inventory and picking Agree strongly	Inventory and picking Agree very strongly
Production	Production Disagree very strongly	Production Disagree strongly	Production Slightly disagree	Production Slightly agree	Production Agree strongly	Production Agree very strongly
Recipe	Recipe Disagree very strongly	Recipe Disagree strongly	Recipe Slightly disagree	Recipe Slightly agree	Recipe Agree strongly	Recipe Agree very strongly

Other (please specify)

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* 6. Our customer relations are particularly characterized by the following points:

	Disagree very strongly	Disagree strongly	Slightly disagree	Slightly agree	Agree strongly	Agree very strongly
The order is designed specifically for the customer and in the same way for all channels	The order is designed specifically for the customer and in the same way for all channels Disagree very strongly	The order is designed specifically for the customer and in the same way for all channels Disagree strongly	The order is designed specifically for the customer and in the same way for all channels Slightly disagree	The order is designed specifically for the customer and in the same way for all channels Slightly agree	The order is designed specifically for the customer and in the same way for all channels Agree strongly	The order is designed specifically for the customer and in the same way for all channels Agree very strongly
Our brand appearance is the same on all channels	Our brand appearance is the same on all channels Disagree very strongly	Our brand appearance is the same on all channels Disagree strongly	Our brand appearance is the same on all channels Slightly disagree	Our brand appearance is the same on all channels Slightly agree	Our brand appearance is the same on all channels Agree strongly	Our brand appearance is the same on all channels Agree very strongly
Our customers can communicate with us via classic methods (e.g. by fax and phone) and digital methods (e.g. e-mail, online shop, online order system, EDI)	Our customers can communicate with us via classic methods (e.g. by fax and phone) and digital methods (e.g. e-mail, online shop, online order system, EDI) Disagree very strongly	Our customers can communicate with us via classic methods (e.g. by fax and phone) and digital methods (e.g. e-mail, online shop, online order system, EDI) Disagree strongly	Our customers can communicate with us via classic methods (e.g. by fax and phone) and digital methods (e.g. e-mail, online shop, online order system, EDI) Slightly disagree	Our customers can communicate with us via classic methods (e.g. by fax and phone) and digital methods (e.g. e-mail, online shop, online order system, EDI) Slightly agree	Our customers can communicate with us via classic methods (e.g. by fax and phone) and digital methods (e.g. e-mail, online shop, online order system, EDI) Agree strongly	Our customers can communicate with us via classic methods (e.g. by fax and phone) and digital methods (e.g. e-mail, online shop, online order system, EDI) Agree very strongly
Customer contacts are personalized based on their user behavior (CRM etc.)	Customer contacts are personalized based on their user behavior (CRM etc.) Disagree very strongly	Customer contacts are personalized based on their user behavior (CRM etc.) Disagree strongly	Customer contacts are personalized based on their user behavior (CRM etc.) Slightly disagree	Customer contacts are personalized based on their user behavior (CRM etc.) Slightly agree	Customer contacts are personalized based on their user behavior (CRM etc.) Agree strongly	Customer contacts are personalized based on their user behavior (CRM etc.) Agree very strongly
We focus closely on the needs of our customers	We focus closely on the needs of our customers Disagree very strongly	We focus closely on the needs of our customers Disagree strongly	We focus closely on the needs of our customers Slightly disagree	We focus closely on the needs of our customers Slightly agree	We focus closely on the needs of our customers Agree strongly	We focus closely on the needs of our customers Agree very strongly
The online order systems display customer-specific prices and conditions.	The online order systems display customer-specific prices and conditions. Disagree very strongly	The online order systems display customer-specific prices and conditions. Disagree strongly	The online order systems display customer-specific prices and conditions. Slightly disagree	The online order systems display customer-specific prices and conditions. Slightly agree	The online order systems display customer-specific prices and conditions. Agree strongly	The online order systems display customer-specific prices and conditions. Agree very strongly

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* 7. We rate today's economic situation of our company as follows:

	Very poor	Poor	Acceptable	Fair	Good	Excellent
Today's economic situation of our company	Today's economic situation of our company Very poor	Today's economic situation of our company Poor	Today's economic situation of our company Acceptable	Today's economic situation of our company Fair	Today's economic situation of our company Good	Today's economic situation of our company Excellent

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* 8. In 3 to 5 years from now, we expect the economic situation of our company to be as follows:

	Very poor	Poor	Acceptable	Fair	Good	Excellent
Within 3 to 5 years from now, we expect the economic situation of our company to be as follows:	Within 3 to 5 years from now, we expect the economic situation of our company to be as follows: Very poor	Within 3 to 5 years from now, we expect the economic situation of our company to be as follows: Poor	Within 3 to 5 years from now, we expect the economic situation of our company to be as follows: Acceptable	Within 3 to 5 years from now, we expect the economic situation of our company to be as follows: Fair	Within 3 to 5 years from now, we expect the economic situation of our company to be as follows: Good	Within 3 to 5 years from now, we expect the economic situation of our company to be as follows: Excellent

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* 9. The uncertainty in the food industry will increase due to the following challenges:

	Disagree very strongly	Disagree strongly	Slightly disagree	Slightly agree	Agree strongly	Agree very strongly
Price pressure	Price pressure Disagree very strongly	Price pressure Disagree strongly	Price pressure Slightly disagree	Price pressure Slightly agree	Price pressure Agree strongly	Price pressure Agree very strongly
New laws, regulations and compliance requirements	New laws, regulations and compliance requirements Disagree very strongly	New laws, regulations and compliance requirements Disagree strongly	New laws, regulations and compliance requirements Slightly disagree	New laws, regulations and compliance requirements Slightly agree	New laws, regulations and compliance requirements Agree strongly	New laws, regulations and compliance requirements Agree very strongly
Consumer behavior	Consumer behavior Disagree very strongly	Consumer behavior Disagree strongly	Consumer behavior Slightly disagree	Consumer behavior Slightly agree	Consumer behavior Agree strongly	Consumer behavior Agree very strongly
Trade barriers (Brexit, China, USA, pending trade agreements)	Trade barriers (Brexit, China, USA, pending trade agreements) Disagree very strongly	Trade barriers (Brexit, China, USA, pending trade agreements) Disagree strongly	Trade barriers (Brexit, China, USA, pending trade agreements) Slightly disagree	Trade barriers (Brexit, China, USA, pending trade agreements) Slightly agree	Trade barriers (Brexit, China, USA, pending trade agreements) Agree strongly	Trade barriers (Brexit, China, USA, pending trade agreements) Agree very strongly
Interruption of the supply chains	Interruption of the supply chains Disagree very strongly	Interruption of the supply chains Disagree strongly	Interruption of the supply chains Slightly disagree	Interruption of the supply chains Slightly agree	Interruption of the supply chains Agree strongly	Interruption of the supply chains Agree very strongly
Extreme fluctuations in the demand for products and services	Extreme fluctuations in the demand for products and services Disagree very strongly	Extreme fluctuations in the demand for products and services Disagree strongly	Extreme fluctuations in the demand for products and services Slightly disagree	Extreme fluctuations in the demand for products and services Slightly agree	Extreme fluctuations in the demand for products and services Agree strongly	Extreme fluctuations in the demand for products and services Agree very strongly
Availability of raw materials	Availability of raw materials Disagree very strongly	Availability of raw materials Disagree strongly	Availability of raw materials Slightly disagree	Availability of raw materials Slightly agree	Availability of raw materials Agree strongly	Availability of raw materials Agree very strongly
Requirements of food retailers on suppliers	Requirements of food retailers on suppliers Disagree very strongly	Requirements of food retailers on suppliers Disagree strongly	Requirements of food retailers on suppliers Slightly disagree	Requirements of food retailers on suppliers Slightly agree	Requirements of food retailers on suppliers Agree strongly	Requirements of food retailers on suppliers Agree very strongly

Other (please specify)

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* 10. Despite the above-mentioned uncertainties, the development of our industry is easy to anticipate:

	Disagree very strongly	Disagree strongly	Slightly disagree	Slightly agree	Agree strongly	Agree very strongly
The development of the industry is easy to anticipate	The development of the industry is easy to anticipate Disagree very strongly	The development of the industry is easy to anticipate Disagree strongly	The development of the industry is easy to anticipate Slightly disagree	The development of the industry is easy to anticipate Slightly agree	The development of the industry is easy to anticipate Agree strongly	The development of the industry is easy to anticipate Agree very strongly

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* 11. We implement the following measures to meet these challenges:

	Disagree very strongly	Disagree strongly	Slightly disagree	Slightly agree	Agree strongly	Agree very strongly
Making our organization more flexible	Making our organization more flexible Disagree very strongly	Making our organization more flexible Disagree strongly	Making our organization more flexible Slightly disagree	Making our organization more flexible Slightly agree	Making our organization more flexible Agree strongly	Making our organization more flexible Agree very strongly
Cost-cutting measures	Cost-cutting measures Disagree very strongly	Cost-cutting measures Disagree strongly	Cost-cutting measures Slightly disagree	Cost-cutting measures Slightly agree	Cost-cutting measures Agree strongly	Cost-cutting measures Agree very strongly
Optimization of our management processes	Optimization of our management processes Disagree very strongly	Optimization of our management processes Disagree strongly	Optimization of our management processes Slightly disagree	Optimization of our management processes Slightly agree	Optimization of our management processes Agree strongly	Optimization of our management processes Agree very strongly
Optimization of the processes in production and logistics by using new technologies	Optimization of the processes in production and logistics by using new technologies Disagree very strongly	Optimization of the processes in production and logistics by using new technologies Disagree strongly	Optimization of the processes in production and logistics by using new technologies Slightly disagree	Optimization of the processes in production and logistics by using new technologies Slightly agree	Optimization of the processes in production and logistics by using new technologies Agree strongly	Optimization of the processes in production and logistics by using new technologies Agree very strongly
Improving the communication with customers and business partners	Improving the communication with customers and business partners Disagree very strongly	Improving the communication with customers and business partners Disagree strongly	Improving the communication with customers and business partners Slightly disagree	Improving the communication with customers and business partners Slightly agree	Improving the communication with customers and business partners Agree strongly	Improving the communication with customers and business partners Agree very strongly
Establishment of new partnerships	Establishment of new partnerships Disagree very strongly	Establishment of new partnerships Disagree strongly	Establishment of new partnerships Slightly disagree	Establishment of new partnerships Slightly agree	Establishment of new partnerships Agree strongly	Establishment of new partnerships Agree very strongly
Cooperation with start-up firms in the food industry	Cooperation with start-up firms in the food industry Disagree very strongly	Cooperation with start-up firms in the food industry Disagree strongly	Cooperation with start-up firms in the food industry Slightly disagree	Cooperation with start-up firms in the food industry Slightly agree	Cooperation with start-up firms in the food industry Agree strongly	Cooperation with start-up firms in the food industry Agree very strongly
Development of new recipes and products	Development of new recipes and products Disagree very strongly	Development of new recipes and products Disagree strongly	Development of new recipes and products Slightly disagree	Development of new recipes and products Slightly agree	Development of new recipes and products Agree strongly	Development of new recipes and products Agree very strongly

Other (please specify)

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* 12. We will achieve the defined corporate goals despite the mentioned uncertainties and challenges

	Disagree very strongly	Disagree strongly	Slightly disagree	Slightly agree	Agree strongly	Agree very strongly
We will certainly achieve our corporate goals.	We will certainly achieve our corporate goals. Disagree very strongly	We will certainly achieve our corporate goals. Disagree strongly	We will certainly achieve our corporate goals. Slightly disagree	We will certainly achieve our corporate goals. Slightly agree	We will certainly achieve our corporate goals. Agree strongly	We will certainly achieve our corporate goals. Agree very strongly

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* 13. We invest the following budget in the digitization and in information technology (in relation to sales):

	< 0,5 %	0,5 % - 1 %	1 % - 1,5 %	> 1,5 %
Our investment in IT in relation to sales	Our investment in IT in relation to sales < 0,5 %	Our investment in IT in relation to sales 0,5 % - 1 %	Our investment in IT in relation to sales 1 % - 1,5 %	Our investment in IT in relation to sales > 1,5 %

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* 14. For the work with our ERP system, the following statements are true:

	Disagree very strongly	Disagree strongly	Slightly disagree	Slightly agree	Agree strongly	Agree very strongly
All data enter the ERP via the direct interface	All data enter the ERP via the direct interface Disagree very strongly	All data enter the ERP via the direct interface Disagree strongly	All data enter the ERP via the direct interface Slightly disagree	All data enter the ERP via the direct interface Slightly agree	All data enter the ERP via the direct interface Agree strongly	All data enter the ERP via the direct interface Agree very strongly
Paper is no longer used	Paper is no longer used Disagree very strongly	Paper is no longer used Disagree strongly	Paper is no longer used Slightly disagree	Paper is no longer used Slightly agree	Paper is no longer used Agree strongly	Paper is no longer used Agree very strongly
Calculations and planning processes are handled with other systems	Calculations and planning processes are handled with other systems Disagree very strongly	Calculations and planning processes are handled with other systems Disagree strongly	Calculations and planning processes are handled with other systems Slightly disagree	Calculations and planning processes are handled with other systems Slightly agree	Calculations and planning processes are handled with other systems Agree strongly	Calculations and planning processes are handled with other systems Agree very strongly
The ERP system handles planning and simulation tasks	The ERP system handles planning and simulation tasks Disagree very strongly	The ERP system handles planning and simulation tasks Disagree strongly	The ERP system handles planning and simulation tasks Slightly disagree	The ERP system handles planning and simulation tasks Slightly agree	The ERP system handles planning and simulation tasks Agree strongly	The ERP system handles planning and simulation tasks Agree very strongly
The ERP system controls the information and material flows at shop-floor level	The ERP system controls the information and material flows at shop-floor level Disagree very strongly	The ERP system controls the information and material flows at shop-floor level Disagree strongly	The ERP system controls the information and material flows at shop-floor level Slightly disagree	The ERP system controls the information and material flows at shop-floor level Slightly agree	The ERP system controls the information and material flows at shop-floor level Agree strongly	The ERP system controls the information and material flows at shop-floor level Agree very strongly
Data are exchanged between hardware, machines and the ERP system	Data are exchanged between hardware, machines and the ERP system Disagree very strongly	Data are exchanged between hardware, machines and the ERP system Disagree strongly	Data are exchanged between hardware, machines and the ERP system Slightly disagree	Data are exchanged between hardware, machines and the ERP system Slightly agree	Data are exchanged between hardware, machines and the ERP system Agree strongly	Data are exchanged between hardware, machines and the ERP system Agree very strongly
The CRM enables better customer orientation	The CRM enables better customer orientation Disagree very strongly	The CRM enables better customer orientation Disagree strongly	The CRM enables better customer orientation Slightly disagree	The CRM enables better customer orientation Slightly agree	The CRM enables better customer orientation Agree strongly	The CRM enables better customer orientation Agree very strongly
We use our ERP system specifically to cut costs	We use our ERP system specifically to cut costs Disagree very strongly	We use our ERP system specifically to cut costs Disagree strongly	We use our ERP system specifically to cut costs Slightly disagree	We use our ERP system specifically to cut costs Slightly agree	We use our ERP system specifically to cut costs Agree strongly	We use our ERP system specifically to cut costs Agree very strongly
IT components are directly taken into consideration for new investments	IT components are directly taken into consideration for new investments Disagree very strongly	IT components are directly taken into consideration for new investments Disagree strongly	IT components are directly taken into consideration for new investments Slightly disagree	IT components are directly taken into consideration for new investments Slightly agree	IT components are directly taken into consideration for new investments Agree strongly	IT components are directly taken into consideration for new investments Agree very strongly
In all departments, there is an in-depth understanding of IT	In all departments, there is an in-depth understanding of IT Disagree very strongly	In all departments, there is an in-depth understanding of IT Disagree strongly	In all departments, there is an in-depth understanding of IT Slightly disagree	In all departments, there is an in-depth understanding of IT Slightly agree	In all departments, there is an in-depth understanding of IT Agree strongly	In all departments, there is an in-depth understanding of IT Agree very strongly
All technical areas are linked to each other via the ERP system	All technical areas are linked to each other via the ERP system Disagree very strongly	All technical areas are linked to each other via the ERP system Disagree strongly	All technical areas are linked to each other via the ERP system Slightly disagree	All technical areas are linked to each other via the ERP system Slightly agree	All technical areas are linked to each other via the ERP system Agree strongly	All technical areas are linked to each other via the ERP system Agree very strongly

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* 15. Our digital initiatives focus on the following technologies:

	No focus	Of great interest	Planned	In use
ERP	ERP No focus	ERP Of great interest	ERP Planned	ERP In use
MES	MES No focus	MES Of great interest	MES Planned	MES In use
Cloud	Cloud No focus	Cloud Of great interest	Cloud Planned	Cloud In use
Robotics	Robotics No focus	Robotics Of great interest	Robotics Planned	Robotics In use
Big Data Analytics	Big Data Analytics No focus	Big Data Analytics Of great interest	Big Data Analytics Planned	Big Data Analytics In use
Predictive maintenance	Predictive maintenance No focus	Predictive maintenance Of great interest	Predictive maintenance Planned	Predictive maintenance In use
Blockchain	Blockchain No focus	Blockchain Of great interest	Blockchain Planned	Blockchain In use
Industrial image processing	Industrial image processing No focus	Industrial image processing Of great interest	Industrial image processing Planned	Industrial image processing In use
Artificial Intelligence and Machine Intelligence	Artificial Intelligence and Machine Intelligence No focus	Artificial Intelligence and Machine Intelligence Of great interest	Artificial Intelligence and Machine Intelligence Planned	Artificial Intelligence and Machine Intelligence In use
Internet of Things (IoT)	Internet of Things (IoT) No focus	Internet of Things (IoT) Of great interest	Internet of Things (IoT) Planned	Internet of Things (IoT) In use

Other (please specify)

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* 16. Digitization at our company focuses on the following functions or technical areas:

	No focus	Pilot project planned	First test pilot project(s) in use	Used in day-to-day business
Production and internal logistics	Production and internal logistics No focus	Production and internal logistics Pilot project planned	Production and internal logistics First test pilot project(s) in use	Production and internal logistics Used in day-to-day business
Supply Chain	Supply Chain No focus	Supply Chain Pilot project planned	Supply Chain First test pilot project(s) in use	Supply Chain Used in day-to-day business
Purchasing	Purchasing No focus	Purchasing Pilot project planned	Purchasing First test pilot project(s) in use	Purchasing Used in day-to-day business
Sales and marketing, CRM	Sales and marketing, CRM No focus	Sales and marketing, CRM Pilot project planned	Sales and marketing, CRM First test pilot project(s) in use	Sales and marketing, CRM Used in day-to-day business
Research and development	Research and development No focus	Research and development Pilot project planned	Research and development First test pilot project(s) in use	Research and development Used in day-to-day business
Finance, accounting, controlling	Finance, accounting, controlling No focus	Finance, accounting, controlling Pilot project planned	Finance, accounting, controlling First test pilot project(s) in use	Finance, accounting, controlling Used in day-to-day business
Administration and human resources	Administration and human resources No focus	Administration and human resources Pilot project planned	Administration and human resources First test pilot project(s) in use	Administration and human resources Used in day-to-day business
Interdisciplinary networking	Interdisciplinary networking No focus	Interdisciplinary networking Pilot project planned	Interdisciplinary networking First test pilot project(s) in use	Interdisciplinary networking Used in day-to-day business

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* 17. Digital technologies (for example, see question 16) enable us to explore new ways:

Digitization helps us to improve the existing processes in individual areas and in a manageable framework

Digitization helps us to optimize today's processes across all technical areas

Besides using an ERP system, we barely take advantage of the new opportunities of digitization

We have not used digitization for production innovations until now

Digitization enables us to create an additional added value for products and services for our customers.

Digitization helps us to offer new products and services (e.g. individualized food, etc.)

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* 18. Our sales are distributed as follows (in percent):

Products

Services

New products and/or services

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* 19. In terms of digitization, we encounter the following challenges:

	Disagree very strongly	Disagree strongly	Slightly disagree	Slightly agree	Agree strongly	Agree very strongly
Corporate culture	Corporate culture Disagree very strongly	Corporate culture Disagree strongly	Corporate culture Slightly disagree	Corporate culture Slightly agree	Corporate culture Agree strongly	Corporate culture Agree very strongly
Employee qualification and shortage of skilled workers	Employee qualification and shortage of skilled workers Disagree very strongly	Employee qualification and shortage of skilled workers Disagree strongly	Employee qualification and shortage of skilled workers Slightly disagree	Employee qualification and shortage of skilled workers Slightly agree	Employee qualification and shortage of skilled workers Agree strongly	Employee qualification and shortage of skilled workers Agree very strongly
Existing operational and organizational structures	Existing operational and organizational structures Disagree very strongly	Existing operational and organizational structures Disagree strongly	Existing operational and organizational structures Slightly disagree	Existing operational and organizational structures Slightly agree	Existing operational and organizational structures Agree strongly	Existing operational and organizational structures Agree very strongly
Lack of knowledge of technical possibilities	Lack of knowledge of technical possibilities Disagree very strongly	Lack of knowledge of technical possibilities Disagree strongly	Lack of knowledge of technical possibilities Slightly disagree	Lack of knowledge of technical possibilities Slightly agree	Lack of knowledge of technical possibilities Agree strongly	Lack of knowledge of technical possibilities Agree very strongly
Lack of contacts to digital service providers	Lack of contacts to digital service providers Disagree very strongly	Lack of contacts to digital service providers Disagree strongly	Lack of contacts to digital service providers Slightly disagree	Lack of contacts to digital service providers Slightly agree	Lack of contacts to digital service providers Agree strongly	Lack of contacts to digital service providers Agree very strongly
Insufficient knowledge of customer behavior and orientation	Insufficient knowledge of customer behavior and orientation Disagree very strongly	Insufficient knowledge of customer behavior and orientation Disagree strongly	Insufficient knowledge of customer behavior and orientation Slightly disagree	Insufficient knowledge of customer behavior and orientation Slightly agree	Insufficient knowledge of customer behavior and orientation Agree strongly	Insufficient knowledge of customer behavior and orientation Agree very strongly
Lack of technical standards	Lack of technical standards Disagree very strongly	Lack of technical standards Disagree strongly	Lack of technical standards Slightly disagree	Lack of technical standards Slightly agree	Lack of technical standards Agree strongly	Lack of technical standards Agree very strongly
Lack of budget or capital	Lack of budget or capital Disagree very strongly	Lack of budget or capital Disagree strongly	Lack of budget or capital Slightly disagree	Lack of budget or capital Slightly agree	Lack of budget or capital Agree strongly	Lack of budget or capital Agree very strongly

Other (please specify)

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* 20. The digitization of our processes provides the following added value:

	Disagree very strongly	Disagree strongly	Slightly disagree	Slightly agree	Agree strongly	Agree very strongly
Productivity increase and time-saving	Productivity increase and time-saving Disagree very strongly	Productivity increase and time-saving Disagree strongly	Productivity increase and time-saving Slightly disagree	Productivity increase and time-saving Slightly agree	Productivity increase and time-saving Agree strongly	Productivity increase and time-saving Agree very strongly
Design of customer-specific services or products	Design of customer-specific services or products Disagree very strongly	Design of customer-specific services or products Disagree strongly	Design of customer-specific services or products Slightly disagree	Design of customer-specific services or products Slightly agree	Design of customer-specific services or products Agree strongly	Design of customer-specific services or products Agree very strongly
Improving the transparency of the supply chain (e.g. by tracking or RFID technologies)	Improving the transparency of the supply chain (e.g. by tracking or RFID technologies) Disagree very strongly	Improving the transparency of the supply chain (e.g. by tracking or RFID technologies) Disagree strongly	Improving the transparency of the supply chain (e.g. by tracking or RFID technologies) Slightly disagree	Improving the transparency of the supply chain (e.g. by tracking or RFID technologies) Slightly agree	Improving the transparency of the supply chain (e.g. by tracking or RFID technologies) Agree strongly	Improving the transparency of the supply chain (e.g. by tracking or RFID technologies) Agree very strongly
Reduction of the working capital (e.g. through reduction of the stock on hand)	Reduction of the working capital (e.g. through reduction of the stock on hand) Disagree very strongly	Reduction of the working capital (e.g. through reduction of the stock on hand) Disagree strongly	Reduction of the working capital (e.g. through reduction of the stock on hand) Slightly disagree	Reduction of the working capital (e.g. through reduction of the stock on hand) Slightly agree	Reduction of the working capital (e.g. through reduction of the stock on hand) Agree strongly	Reduction of the working capital (e.g. through reduction of the stock on hand) Agree very strongly
Optimization of purchasing	Optimization of purchasing Disagree very strongly	Optimization of purchasing Disagree strongly	Optimization of purchasing Slightly disagree	Optimization of purchasing Slightly agree	Optimization of purchasing Agree strongly	Optimization of purchasing Agree very strongly
Optimizing the communication with and the relationship to our customers	Optimizing the communication with and the relationship to our customers Disagree very strongly	Optimizing the communication with and the relationship to our customers Disagree strongly	Optimizing the communication with and the relationship to our customers Slightly disagree	Optimizing the communication with and the relationship to our customers Slightly agree	Optimizing the communication with and the relationship to our customers Agree strongly	Optimizing the communication with and the relationship to our customers Agree very strongly
Implementation of new business models	Implementation of new business models Disagree very strongly	Implementation of new business models Disagree strongly	Implementation of new business models Slightly disagree	Implementation of new business models Slightly agree	Implementation of new business models Agree strongly	Implementation of new business models Agree very strongly

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* 1. Our company is active in the following industry:

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* 2. Our company is represented within the following geographical areas:

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* 3. Today the greatest strength of our company is:

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* 4. Our products are characterized by the following strengths:

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* 5. In terms of cost reductions, we focus on the following points:

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* 6. Our customer relations are particularly characterized by the following points:

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* 7. We rate today's economic situation of our company as follows:

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* 8. In 3 to 5 years from now, we expect the economic situation of our company to be as follows:

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* 9. The uncertainty in the food industry will increase due to the following challenges:

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* 10. Despite the above-mentioned uncertainties, the development of our industry is easy to anticipate:

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* 11. We implement the following measures to meet these challenges:

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* 12. We will achieve the defined corporate goals despite the mentioned uncertainties and challenges

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* 13. We invest the following budget in the digitization and in information technology (in relation to sales):

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* 14. For the work with our ERP system, the following statements are true:

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* 15. Our digital initiatives focus on the following technologies:

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* 16. Digitization at our company focuses on the following functions or technical areas:

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* 17. Digital technologies (for example, see question 16) enable us to explore new ways:

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* 18. Our sales are distributed as follows (in percent):

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* 19. In terms of digitization, we encounter the following challenges:

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* 20. The digitization of our processes provides the following added value:

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* 21. Our sales volume is ...

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* 22. The number of employees at our company is...

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* 23. The head office of our company is located in...

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* 24. My position at the company is...