Quiz: Market Research Chapter 4 Question Title 1. Your last flight was an interline flight. Did this cause inconveniences for you? If so, please describe below: What is the problem with this question? The question is not precise enough. This is a loaded (guiding) question. The question uses jargon many respondents may not be familiar with. Unspecific quantifier. OK Question Title 2. How satisfied were you with your flight today?Somewhat dissatisfiedNot completely satisfiedNeutralSatisfiedVerysatisfiedExtremely satisfiedCompletely Satisfied1234567What is wrong with this scale? The question is loaded that is, it (indirectly) suggests a certain answer to the respondent. The scale is uneven. The Question uses jargon that not every respondent understands. Use of passive voice OK Question Title 3. Thank you for choosing Oddjob Airways for your flight from Rio De Janeiro to Dallas. You were one of the first customers to make this flight on one of our newly issued Boeing 787. Please indicate, how satisfied you were with it. Verydissatisfied Dissatisfied Mostly dissatisfied Neutral Mostly satisfied Satisfied Very satisified 1 2 3 4 5 6 7 What is wrong here? There can be more than one correct answer. Use of Jargon. Lack of clarity due to use of pronouns. Complex question. Double-Barreled. OK Question Title 4. Do you often travel by airplane because you find trains too slow and too expensive?What is wrong here? You can choose more than one correct answer. Use of Jargon. Double-Barreled. Loaded Question. Unspecific Quantifier. OK Question Title 5. To offer supreme on-board service, we would like to know your preferences in alcoholic beverages. Please indicate how many liters of each beverage you consume in an average month.Beer:Wine:Liquor:What is wrong with this question? Double Barreled. Use of Jargon. Sensitive Information/ Social Desirability Bias. Unspecific Quantifier. OK Question Title 6. Please indicate how satisfied you are with the quality of the booking service and on board service. Verydissatisfied Dissatisfied Mostly dissatisfied Neutral Mostly satisfied Satisfied Very satisifie1d 1 2 3 4 5 6 7 What is wrong here? Double Barreled. Use of “no” or “not”. Unspecific Quantifier. Use of passive voice. OK Question Title 7. Please indicate how much you agree with each of the following statements using the scale below: I generally plan my trips meticulously.Do not agree at all Fully agree1234567I consider myself a relaxed traveler.Fully agree Do not agree at all1234567I am generally an anxious traveler.Fully agree Do not agree at all1234567What is wrong with the three Items above? Loaded question. Scale reversal. The scale is uneven. Unspecific Quantifier. OK Question Title 8. Long layovers are no problem for me.Do not agree at all Fully agree1234567What is wrong here? Loaded Question. Double negative. Use of „no“ or „not“. Double Barreled. OK Question Title 9. The in-flight meals were served in a timely fashion by the service personnel.Fully agree Do not agree at all1234567What is wrong here? Passive voice. Loaded Question. Unspecific Quantifier. Double negative. OK Question Title 10. I generally don’t mind not having a window seat.Fully agree Do not agree at all1234567 I am not unfamiliar with the safety protocols on board. Fully agree Do not agree at all1234567What is wrong here? Double-Barreled. Loaded Question. Double negative. Complex question. OK DONE