Question Title

Today, our global and national market structures are changing at a speed not known so far. Traditional market structures are broken up by trends such as digitization, globalization and   individualization. This can be seen in technological advances and innovations, resulting in marketable products and services.

In this environment, Product and Portfolio Management faces both market and technology dynamics, which from a sales perspective as well as from a technical perspective on the one hand challenge product managers’ strategic  work. On the other hand, new approaches to solve common challenges emerge from technological progress and sales opportunities emerge form market disruptions.

To identify factors of a successful and sustainable Product and Portfolio Management in a suchlike environment, the Complexity Management Academy and the Laboratory for Machine Tools and Production Engineering WZL at RWTH Aachen University are executing an international benchmarking study in cooperation with an industrial consortium.

Please use this benchmarking to critically assess your strategy in Product and Portfolio Management and to be informed about successful approaches, resulting from the study. We would be delighted to have you as a participant in our study.

Prof. Dr.-Ing. Dipl.-Wirt. Ing. Günther Schuh
The initiators

The industrial consortium

Your benefit
   Free, anonymous analysis of the results
   The five most successful companies will be awarded as „Successful Practice“
Best-practice sharing between successful practice companies in company visits

Aditionally, there will be a draw for the following prizes:
Participation in RWTH Aachen University Certificate Course “Managing Product Complexity” 2018
1x Participation in Complexity Management Congress 2018
2x Participation in a seminar of your choice at the Complexity Management Academy

Your effort
Completion of the questionnaire will take approx. 30 Minutes.

Further procedure
If successful approaches are identified in your company during the analysis of the questionnaire, we would like to conduct a telephone interview with you.
Resulting from the interviews, we will create anonymous case studies whereof five are selected as successful practice companies by the industrial consortium.
These will then be visited by the consortium and the further successful practice companies to facilitate a best-practice sharing among the leading companies in professional Product and Portfolio Management.

We assure you that your information will be handled with upmost discretion and confidentiality. The results of the study will be analyzed in anonymized form and based on statistical data.

Question Title

The study aims at a comprehensive elaboration of successful and sustainable approaches within the main functions of Product and Portfolio Management in industrial practice:

Based on an effective Market Intelligence, relevant market and competitive information is gathered to be translated into product ideas. Product ideas are subsequently being evaluated with respect to economic and technical performance indicators before New Product Development is initiated. During the whole life cycle, single products as well as diverse portfolios are continuously being controlled and optimized as part of the Lifecycle Management. Since IT-Tools are increasingly being utilized in the environment of Product and Portfolio Management, successful approaches in this regard will equally be considered as practical types of Organizational Implementation.

Question Title

Thus, the questionnaire is structured as indicated by the framework below.

Thus, the questionnaire is structured as indicated by the <span style="color: #003366;"><strong>framework</strong></span> below.
11% of survey complete.