ABC Customer Insights Web Survey Question Title * 1. What is your age? <20 years old 21-30 years old 31-40 years old 41-50 years old 51-60 years old 61-70 years old 70+ years old Question Title * 2. What gender do you identify as? Male Female Other Prefer not to answer Question Title * 3. What is your postal code? (1234XY). If you are based outside of the Netherlands, please enter city and country. Question Title * 4. Do you have children? Yes No Prefer not to answer Question Title * 5. What is your work status? Employed Self-employed/ Freelance Part-time Unemployed Homemaker Student Retired Not able to work Prefer not to answer Other (please specify) Question Title * 6. What devices do you use most to go online, outside of work activities? Mobile Tablet Laptop/ Desktop Question Title * 7. What book or magazine genres are you interested in? (Select as many as appropriate) Fiction Science Fiction Fantasy Business & Economics Politics & Social Sciences Travel Art & Design Architecture Photography LGBTQ+ History Children's books Comics or Graphic Novels Suspense, Thrillers, Mysteries & Detectives Horror Romance Biographies & Autobiographies Cooking Poetry Self-Help & Personal Development Psychology True Crime Crafts & Hobbies Health & Fitness Home & Garden Humour & Entertainment Philosophy Religion, Spirituality & New Age Young Adult Sports & Leisure Education & Teaching Motivational/ Inspirational Games & merchandise Other (please specify) Question Title * 8. Where do you hear of, discover or browse for new books, magazines or games? (Select as many as appropriate) In book stores Email newsletters Websites (e.g. book stores, book community, review sites etc) Newsfeeds Facebook Instagram Twitter YouTube Snapchat LinkedIn Pinterest TikTok Reddit At events Print (magazines, newspapers) Recommendations from friends/family Other (please specify) Question Title * 9. Where or how do you prefer to purchase your books, magazines or games? (Select as many as appropriate) In store Email Phone Online (Webshop) Social networks (eg Facebook, Instagram etc) At events Other (please specify) Question Title * 10. What is the most important driver for your book purchase decision? Ease of purchase Loyalty/ Membership benefits Knowledgable staff/relevant book information Value/Price Quickest availability Range of Delivery options Ability to view/ touch Other (please specify) Question Title * 11. On average, how many books (including ebooks or audiobooks) do you buy, for yourself, your household or as gifts, from any source (stores or online), per year? 0 1-5 6-10 11-20 21-30 31+ Question Title * 12. Please indicate which of the below book formats and how many, you read per year. Yes/ No Amount Physical books eg hard cover or paperbacks Yes No Physical books eg hard cover or paperbacks Yes/ No menu 0 1-5 a year 6-10 a year 11-20 a year 21-30 a year 31+ a year Physical books eg hard cover or paperbacks Amount menu eBooks eg Kobo or Kindle Yes No eBooks eg Kobo or Kindle Yes/ No menu 0 1-5 a year 6-10 a year 11-20 a year 21-30 a year 31+ a year eBooks eg Kobo or Kindle Amount menu Audiobooks Yes No Audiobooks Yes/ No menu 0 1-5 a year 6-10 a year 11-20 a year 21-30 a year 31+ a year Audiobooks Amount menu Question Title * 13. Where or how have you purchased from us? (Select as many as appropriate) Amsterdam store Amstelveen pop-up store The Hague store Our webshop (www.abc.nl) Email Phone Question Title * 14. How could we improve your browsing or buying experience in our webshop or in our stores? Done
