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* 1. What is your age?

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* 2. What gender do you identify as?

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* 3. What is your postal code? (1234XY). If you are based outside of the Netherlands, please enter city and country.

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* 4. Do you have children?

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* 5. What is your work status?

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* 6. What devices do you use most to go online, outside of work activities?

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* 7. What book or magazine genres are you interested in? (Select as many as appropriate)

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* 8. Where do you hear of, discover or browse for new books, magazines or games? (Select as many as appropriate)

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* 9. Where or how do you prefer to purchase your books, magazines or games? (Select as many as appropriate)

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* 10. What is the most important driver for your book purchase decision?

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* 11. On average, how many books (including ebooks or audiobooks) do you buy, for yourself, your household or as gifts, from any source (stores or online), per year?

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* 13. Where or how have you purchased from us? (Select as many as appropriate)

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* 14. How could we improve your browsing or buying experience in our webshop or in our stores?

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