This assessment should take under 3 minutes to complete.

The objective of the assessment is to measure your brand’s connected marketing readiness and maturity, as measured against The Connected Marketer Approach’s 11 Principles. Upon completing the assessment you will be presented with a percentage score which measures your brand’s connected marketing capabilities readiness and maturity.

If you provide an email address you will receive a set of recommended actions to improve your connected marketing capabilities and effectiveness.

The Connected Marketer Approach
People are increasingly connected. They are not simply prospects, shoppers our customers. They are individuals. An individual's state of connectedness has and continues to irrevocably change their commercial expectations and behaviors. Companies must learn to adjust to the individual’s expectations and behaviors. If they do not, they run the risk of losing touch with those they serve, which in turn may have a negative impact on a brand awareness, favorability, and ultimately sales. The Connected Marketer Approach aims to help marketers better connect, communicate, transact with and serve people in the era of the connected individual.

Please answer each of the questions below as they pertain to your brand/company.

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* 1. In order to focus on meeting customer needs, solve problems and create new opportunities, which of the following actions does your brand undertake (check all that apply)?

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* 2. How clear is your brand's understanding of why you matter to the connected individuals in your target audience?

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* 3. In the age of the connected individual brand experience is created by combining the four-human dimensions; physical, digital, sensorial & emotional. Which statement is most true for your brand?

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* 4. How well does your brand know when, where and how to engage the connected individual throughout their journey? (check the statement that applies to your brand)

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* 5. The Connected MarketerTM approach advocates that merging and synchronising four human dimensions
(physical, digital, sensorial & emotional) creates a complete brand experience. To what extent is your brand trying to merge and synchronise experiences? (check the answer that applies)

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* 6. To what extent does your brand combine experiences and channels to enable the individual to do what they want on their terms (check all that are true).

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* 7. To what extent does your brand personalize your brand experiences to the connected individual? (check the answer that most applies to your brand)

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* 8. Does your brand focus on ways to reduce friction in the lives of connected individuals and in the ways they engage with you?

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* 9. Which of the following approaches has your brand used to find ways be of service to the connected individual? (check all that apply)

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* 10. Do you believe that your brand should work to earn and maintain trust, respecting the individual’s digital sovereignty? (check the statement that is the closet match to your company's position)

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* 11. How committed is your brand to mastering the technology needed to serve the connected individual? (check all that are true)

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100% of survey complete.

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