The Connected Marketer Assessment

This assessment should take under 3 minutes to complete.

The objective of the assessment is to measure your brand’s connected marketing readiness and maturity, as measured against The Connected Marketer Approach’s 11 Principles. Upon completing the assessment you will be presented with a percentage score which measures your brand’s connected marketing capabilities readiness and maturity.

If you provide an email address you will receive a set of recommended actions to improve your connected marketing capabilities and effectiveness.

The Connected Marketer Approach
People are increasingly connected. They are not simply prospects, shoppers our customers. They are individuals. An individual's state of connectedness has and continues to irrevocably change their commercial expectations and behaviors. Companies must learn to adjust to the individual’s expectations and behaviors. If they do not, they run the risk of losing touch with those they serve, which in turn may have a negative impact on a brand awareness, favorability, and ultimately sales. The Connected Marketer Approach aims to help marketers better connect, communicate, transact with and serve people in the era of the connected individual.

Please answer each of the questions below as they pertain to your brand/company.

Question Title

* 1. In order to focus on meeting customer needs, solve problems and create new opportunities, which of the following actions does your brand undertake (check all that apply)?

Your brand understands and can clearly articulate the needs of the connected individual

Your brand can describe the roles you play in the lives of connected individuals

Your brand fills vital roles in the lives of customers

Your brand uses first party research to build insight and understanding

Your brand uses second party research to build insight and understanding

Your brand uses third party research to build insight and understanding

Your brand uses data science to drive actionable insight from data

Your brand uses behavioural economics to understand the behaviour of individuals

Your brand uses journey mapping to work out the right way to engage with individuals

Your brand captures digital signals throughout the customer journey

Your brand uses social listening tools to aid understanding

Your brand uses sentiment analysis to aid understanding

None of the above

Question Title

* 2. How clear is your brand's understanding of why you matter to the connected individuals in your target audience?

Your brand can clearly articulate the role you play in the lives of our target audience

Your brand is somewhat clear on the role you play in the lives of our target audience

Your brand is unsure of the role you play in the lives of connected individuals

Question Title

* 3. In the age of the connected individual brand experience is created by combining the four-human dimensions; physical, digital, sensorial & emotional. Which statement is most true for your brand?

Your brand has integrated all four dimensions throughout our products, channels and marketing experiences.

Your brand has somewhat integrated all four dimensions throughout our products, channels and marketing experiences.

Your brand does manage all four dimensions, but they are not integrated.

Your brand is not actively working on integrating all four dimensions throughout our products, channels and marketing experiences.

Your brand is unsure which statement applies to you or none of them matches

Question Title

* 4. How well does your brand know when, where and how to engage the connected individual throughout their journey? (check the statement that applies to your brand)

Your brand knows exactly where, when, and how to engage throughout the customer journey

Your brand is working towards engagement throughout the customer journey

Your brand does not map engagement to customer journeys

Question Title

* 5. The Connected Marketer^TM approach advocates that merging and synchronising four human dimensions
(physical, digital, sensorial & emotional) creates a complete brand experience. To what extent is your brand trying to merge and synchronise experiences? (check the answer that applies)

The four dimensions are are completely merged and synchronised within your brand experiences

Your brand is actively seeking ways to merge the four dimensions in your brand experiences

Your brand is not trying to merge your brand experiences

Your brand does not believe it is possible to merge these brand experiences

Don't know

Question Title

* 6. To what extent does your brand combine experiences and channels to enable the individual to do what they want on their terms (check all that are true).

Your brand builds complete experiences that combine physical, digital, sensorial and emotional experiences

Your brand uses journey or experience mapping to understand how and where best to engage the connected individual

Your brand engages at every relevant point in the customer journey

Your brand has identified moments of truth in the customer journey

Your brand knows how, when, and where to use technology during the customer journey

Your brand focuses first on enabling what the individual wants in their journey (rather than what your company wants to achieve)

Your brand uses personas instead of segmentation to define your target audience

Your brand is working towards using individual profiles of your target audience

Question Title

* 7. To what extent does your brand personalize your brand experiences to the connected individual? (check the answer that most applies to your brand)

Your brand experiences are all personalised

Some of your brand experiences are personalised

Your brand is actively working towards providing personalised experiences

Your brand does not personalise the brand experience

Question Title

* 8. Does your brand focus on ways to reduce friction in the lives of connected individuals and in the ways they engage with you?

Yes. Your brand relentlessly seeks ways to reduce friction in the customer journey

Yes. Your brand is working on identifying friction points in the customer journey in order to eliminate them

No. Your brand has no process in place for finding friction points in the customer journey

Question Title

* 9. Which of the following approaches has your brand used to find ways be of service to the connected individual? (check all that apply)

Leading with permission based collection and use of data

Collecting, storing and use big data in ways that recognise, that not all data is of equal value and importance to you and the connected individual

Ensuring that the connected individual is in charge of their data at all times

A commitment to the idea that the connected individual owns all of the data about them

Actively seek ways to ensure there is an appropriate and relevant value exchange when collecting data

Strict compliance with the different data protection laws and regulations that exist in all the geographies that you operate in

Understand what it means to 'be of service' to connected individuals

None of the above.

Question Title

* 10. Do you believe that your brand should work to earn and maintain trust, respecting the individual’s digital sovereignty? (check the statement that is the closet match to your company's position)

Yes, building trust is integral to everything your brand does and can clearly be seen as a priority

Yes, your brand is actively seeking ways to build trust when possible

I do not understand the term 'digital sovereignty'

Question Title

* 11. How committed is your brand to mastering the technology needed to serve the connected individual? (check all that are true)

Your brand has a clear technology roadmap for the next 3-5 years

Your brand has built and maintain a a fully integrated marketing technology stack

Your brand has a marketing technology stack and are working towards making it fully integrated

Your brand has a process for evaluating and testing the value of any new technology

Your brand has a process for integrating and implementing new technology

Your business and IT functions are joined up so that they work in close harmony together

Your brand has built a solutions architecture that supports the delivery of our customer experience

Your brand has built the business processes that support the delivery of our customer experience

I don't know.

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100% of survey complete.

Question Title

* 1. In order to focus on meeting customer needs, solve problems and create new opportunities, which of the following actions does your brand undertake (check all that apply)?

Question Title

* 2. How clear is your brand's understanding of why you matter to the connected individuals in your target audience?

Question Title

* 3. In the age of the connected individual brand experience is created by combining the four-human dimensions; physical, digital, sensorial & emotional. Which statement is most true for your brand?

Question Title

* 4. How well does your brand know when, where and how to engage the connected individual throughout their journey? (check the statement that applies to your brand)

Question Title

* 5. The Connected MarketerTM approach advocates that merging and synchronising four human dimensions(physical, digital, sensorial & emotional) creates a complete brand experience. To what extent is your brand trying to merge and synchronise experiences? (check the answer that applies)

Question Title

* 6. To what extent does your brand combine experiences and channels to enable the individual to do what they want on their terms (check all that are true).

Question Title

* 7. To what extent does your brand personalize your brand experiences to the connected individual? (check the answer that most applies to your brand)

Question Title

* 8. Does your brand focus on ways to reduce friction in the lives of connected individuals and in the ways they engage with you?

Question Title

* 9. Which of the following approaches has your brand used to find ways be of service to the connected individual? (check all that apply)

Question Title

* 10. Do you believe that your brand should work to earn and maintain trust, respecting the individual’s digital sovereignty? (check the statement that is the closet match to your company's position)

Question Title

* 11. How committed is your brand to mastering the technology needed to serve the connected individual? (check all that are true)

* 5. The Connected Marketer^TM approach advocates that merging and synchronising four human dimensions
(physical, digital, sensorial & emotional) creates a complete brand experience. To what extent is your brand trying to merge and synchronise experiences? (check the answer that applies)