Starting at $2,300 USD per product concept tested
Get your product concepts, feature optimizations, and ideas validated by a trusted audience—in less than an hour.
Our built-in research capabilities ensure your ad and creative ideas get tested by a trusted panel of respondents.
Tap into our expert methodology including benchmarking and an industry-standard monadic approach that guarantees high-quality responses.
Speed to insights
Spend less time on data analysis by reducing manual processes, like evaluating open ended responses. Take advantage of our AI-Powered Insights that create presentation-ready reports.
Rely on quality data from a trusted panel of respondents
SurveyMonkey Audience guarantees high-quality responses from millions of qualified people around the world.
Choose from more than 50 demographic parameters to create your target audience, or get even more specific by including your own custom screening question.
With SurveyMonkey Audience, your survey respondents come from our own proprietary panels and those of trusted global partners.
Our automated platform detects fraud, prevents duplicate responses, and limits survey invites and surveys per session to ensure high quality.
Our respondents refresh their profiles regularly and you can fine tune your targeting with census balancing and custom screening questions.
Every project comes with out-of-the-box features such as:
SurveyMonkey’s Concept Testing automatically compares and scores multiple concepts, and provides qualitative feedback to help you identify which will drive the most impact—and why.
Improve your product ideas by measuring strengths and weaknesses across multiple attributes. Customize your quantitative scorecard by choosing from 15+ attributes, or add custom ones.
|Impressions and feelings||Quality of information||Market fit||Qualitative feedback|
|Unique||Persuasive||Meets your needs||Likes|
|Attractive||Purchase frequency||What’s missing|
Save time on data analysis and quickly find the insights in your data. Our AI-Powered Insights uses machine learning to identify the attributes that stand out.
Get an at-a-glance view of the groups that responded well to your concepts. See which concepts won in each age bracket, income bracket, geographic location, or any other criteria you chose for your survey.
Forget manual sorting or filtering in spreadsheets; get insights quickly in a format that is easy to share.
Get to the bottom of why your attribute scores are high or low with analysis of your responses.
See if your product concept is relevant, unique, and innovative enough to stand out.
You’ll get a comprehensive PowerPoint presentation of your analysis, or you can export the data to other formats such as CSV, XLS, SPSS, and more.