Starting at $2,200 USD per ad concept tested
Measure the effectiveness of your ad creative with an automated analysis of digital ads, web pages, signage, and more.
Our built-in research capabilities ensure your ad and creative ideas get tested by a trusted panel of respondents.
Tap into our expert methodology including benchmarking and an industry-standard monadic approach that guarantees high-quality responses.
Speed to insights
Spend less time on data analysis by reducing manual processes, like evaluating open ended responses. Take advantage of our AI-Powered Insights that create presentation-ready reports.
Rely on quality data from a trusted panel of respondents
SurveyMonkey Audience guarantees high-quality responses from millions of qualified people around the world.
Choose from more than 50 demographic parameters to create your target audience, or get even more specific by including your own custom screening question.
With SurveyMonkey Audience, your survey respondents come from our own proprietary panels and those of trusted global partners.
Our automated platform detects fraud, prevents duplicate responses, and limits survey invites and surveys per session to ensure high quality.
Our respondents refresh their profiles regularly and you can fine tune your targeting with census balancing and custom screening questions.
Every project comes with out-of-the-box features such as:
SurveyMonkey’s Ad Testing automatically compares and scores multiple ads, and provides qualitative feedback to help you identify which ad creative will most effectively reach your target market—and why.
See how your ad concepts compare side by side and which are statistically significant. Customize the quantitative scorecard by choosing from 15+ attributes, or add other custom attributes for your ad concepts.
|Impressions and feelings||Quality of information||Market fit||Qualitative feedback|
|Quality||Clear||Meets your needs||Likes|
|Stands out||Purchase frequency||What’s missing|
|Fun||Likely to share online|
Save time on data analysis and quickly find the insights in your data. Our AI-Powered Insights uses machine learning to identify the attributes that stand out.
Get an at-a-glance view of the groups that responded well to your concepts. See which concepts won in each age bracket, income bracket, geographic location, or any other criteria you chose for your survey.
Forget manual sorting or filtering in spreadsheets; get insights quickly in a format that is easy to share.
Get to the bottom of why your attribute scores are high or low with analysis of your responses.
See if your ad is visually appealing, unique, and innovative enough to stand out.
You’ll get a comprehensive PowerPoint presentation of your analysis, or you can export the data to other formats such as CSV, XLS, SPSS, and more.